LIBC 2019: Spin Master
Nature of the Case
A Live Case, creating a new product for Spin Master, one of Canada’s largest toy companies, and develop a marketing strategy to reach children and their families with the implementation of it.
Student's Role
Delegates were given the role to reimagine toys and creatively come up with a new toy for Spin Master. Some emphasis was placed onto niche markets and into current trends such as a healthier lifestyle for children. Once the product idea had been made, they were asked to develop a marketing plan to raise awareness for the product within the right markets and communicate the key benefits of it.
LIBC 2018: Carrot Rewards
Nature of the Case
A Live Case, developing a strategy to engage high school and university-aged students with the app, considering Carrot’s mission to use nudge theory to push users to live a more active lifestyle.
Student's Role
As a part of the key demographic Carrot was attempting to reach, students were asked to develop a strategy that would engage themselves and their friends with the app. This included an awareness strategy to raise brand recognition, as well as a retention strategy to keep users engaged with the app. Delegates were also asked to consider Nudge Theory, a concept Carrot used heavily to encourage users to take the first step, within their solution.
LIBC 2017: EF Educational Tours
Nature of the Case
A Live Case, focused on developing a cost-efficient, long-term strategy to attract and incentive clients to pay before a deadline.
Student's Role
Being real members of the target market, delegates were able to apply their genuine opinions on the incentive program that was already being provided by EF. Delegates were tasked with refining and reinventing ways to encourage customers to sign up for the educational tours early on in the timeline. This assignment was cost-sensitive and so, delegates also had to consider how to streamline marketing processes and be most operationally efficient.
LIBC 2016: Invisivision
Nature of the Case
A Live Case, focused on successfully identifying a target market, pinpointing entry points of sale and executing an effective product launch.
Student's Role
Delegates were able to assist with a true, technologically based start-up; the growth market of today’s age. Acting as entrepreneurs, students were to assess, criticize and improve the company's business model. The end result was a complete, executable plan for successful entry into the market through an initial product launch.
LIBC 2015: Zpirit Foods Inc
Nature of the Case
A Live Case, focused on how to increase product usage on University Campus' via convincing students to purchase a fresh and healthy alternative to soda.
Student's Role
Delegates conducted a detailed analysis on the marketing and distribution strategy of Zpirit in order to maximize the products presence in cafeteria's. The conference successfully tackled the issue that many entrepreneur's and start-up companies encounter - how to increase awareness.
LIBC 2014: Peek-a-Pack
Nature of the Case
A Live Case, focused on assessing multiple target markets and selecting the one that makes most strategic sense.
Student's Role
Delegates examined the demographics, psychographics and behaviors of several potential customer groups. Students had to determine what need/want the product fulfilled, develop a value proposition and determine which market to target using a funnel approach.
LIBC 2013: PumpUp
Nature of the Case
PumpUp is a positive community for health and fitness. From workouts, to coaching, to photo sharing, our app gives you tools and support to achieve a healthy lifestyle.
Student's Role
Acting as a consulting team to the applications management team to provide a marketing plan for the application.
LIBC 2012: Chocolaterie Bernard Callebaut
Nature of the Case
A Live Case, focused with expanding the marketing strategy and refining the overall corporate vision of the Oakville location of Chocolaterie Bernard Callebaut.
Student's Role
Acting as a consulting team to the Oakville location’s management team, delegates were tasked with developing a new marketing campaign to revitalize the business. Delegates also tackled operational issues unique for a company dealing with delicate chocolate products. Delegates revitalized the business through unique promotional strategies with a focus on new revenues for the business.
LIBC 2011: GrubCanada.com
Nature of the Case
A Live Case, focused on developing a targeted expansion strategy and marketing plan for the startup company: GrubCanada.com.
Student's Role
As part of the senior management team, students work to determine which major Canadian city is the best expansion market for GrubCanada.com. Students then develop unique and creative marketing campaigns and promotional strategies to increase revenues generated from the website.
LIBC 2010: My City Lives (MCL)
Nature of the Case
A Live Case, primarily focused on the marketing and organizational strategies for the start up company: My City Lives.
Student's Role
Each student assumes the role of a consultant within their respective groups. As a team, students must develop unique and creative marketing campaigns and promotional strategies to drive traffic to MCL’s website. In addition, growth strategies were also devised to ensure MCL’s long run sustainability.
LIBC 2009: Shifting Gears
Nature of the Case
Integrative Strategy Case with the intent to revitalize the struggling auto manufacturing industry.
Student's Role
Each student assumes the role of research and development team member working to develop a new prototype and business proposal to be sold to struggling North American Auto Manufacturers.
LIBC 2008: Shoot For Success
Nature of the Case
Integrative case focus on the acquisition of a franchised basketball team.
Student's Role
Each student assumes the role of an investor within your assigned group. You are interested in purchasing a basketball team within the league and you must present a detailed business plan for review by the league’s Board of Directors.
LIBC 2007: Take The Lead
Nature of the Case
Strategy focused Case based on Change and the need for new product innovation.
Student's Role
As part of the senior management team, you must develop and implement a new Consumer Electronic Product which aligns with the strategy of the business and current market trends.
LIBC 2006: Pro Forma
Nature of the Case
Accounting and Finance focused Case about the day-to-day operations and cash flows of companies in the corporate world.
Student's Role
Each student group assumes the role of a Financial analyst in order to examine the financial statements of a given company as well as the selection of their suppliers and provides their opinion on which strategies should be used going forward.
LIBC 2005: Remarket the Ride
Nature of the Case
Marketing case focused on the re-branding and launch of a new cereal brand utilizing the product life cycle and integrated marketing techniques.
Student's Role
Each student group assumes the role of the company’s marketing team and examines current and future marketing trends within the external environment in order to create a brand for a new cereal. Groups must create a sound business plan and marketing strategy in order to obtain financing for the successful launch of the cereal.